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Ten Common-sense marketing tips for busy entrepeneurs |
 I dare say that marketing a small business has never been more challenging. Innovation, rapid technological development, increasing accessibility to technology and the wide spread adoption thereof have had far reaching consequences for the entrepreneur. It has not only presented small businesses with opportunities (and even advantage) in a global business landscape but also presented the challenge of reaching customers through increasingly fragmented channels. 
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Dynamic salesforce - appointing part time reps |
 Generating sales is the key to a successful business. Often companies offering mediocre products and services are successful simply because they are good at converting leads into sales. Investing in your sales force is one of the most important aspects of any business, and could well be the difference between a good and a successful company.
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Having a product or service offering is one thing. Getting it out to distant consumers is quite another.  Products without borders are those items that have universal appeal and could be sold almost anywhere.
A common evolutionary step for small businesses is to expand their marketing channel to include distance customers, either by way of web, mail order catalog or door to door selling. Easier said than done I hear you say. Correct, but if you following some basic principles it is not only possible, but also relatively painless.
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Getting the fundamentals right so the rest falls in place a little easier |
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Often new (or even experienced) entrepreneurs would come up with a brilliant concept or product, wondering why no-one has ever thought of it before. Chances are (and more often than not) than many others have thought of the same thing, but has discounted it due to the lack of some of the essential ingredients. Just like a good recipe, a business idea also needs the right mix of components in order to be a success.
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Become a big fish in a small pond in no time at all |
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How often have you paged through the newspaper or yellow pages looking for a company offering a specific product, only to become suspicious when you see only a cell phone number or P.O. Box address? Unfortunately the reality is that for many small businesses having a land line and office address is a luxury they cannot afford. It does not just cost money having a land line, it also needs to be manned, from 8am to 5pm every day.
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